Designing compelling visual assets and campaigns for 300+ participants and enhancing event visibility through cohesive branding, creative storytelling, and versatile design across stickers, flyers, logos, t-shirts, and social media.
Role
Graphic Co-Lead
Duration
Drawing on the Halloween theme and SUNY UB’s bull mascot, my graphic co-lead and I designed a set of event stickers featuring a ghost, cat, pumpkin, spider, and tombstone. I individually designed two standout stickers: a spider-web concept that cleverly referenced coding “bugs,” and a tombstone inspired by Google’s “Aww, Snap!” error page. These designs not only aligned with the spooky theme but also engaged participants through creative and playful visuals that reflected the spirit of the hackathon.
